Korean craft spirits have moved well beyond the convenience-store soju shelf. A new generation of distillers is redefining what Korean drinking culture looks like, and younger consumers are paying close attention. Here are the eight brands leading the charge in 2026.
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Never ordered a whisky highball before and not sure where to start? This guide breaks down everything beginners need to know — from choosing your base spirit to nailing the order — so you can walk up to any bar, including a lounge like Lounge by SULFUN, and order with total confidence.
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The whisky highball has quietly become Korea's most-ordered drink of 2026. Fueled by Japanese bar culture, social media aesthetics, and a generation that values quality over quantity, the trend has moved from niche cocktail bars into airports, lounges, and everyday menus. Here is why it happened and what it means for how Koreans drink now.
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Airport drinking has a new look. Craft highball lounges are replacing forgettable terminal bars with curated whisky pours, stylish interiors, and an experience worth showing up early for. Here is everything a modern traveler should know before their next flight.
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